Bringing Thought Leaders with Building a New India – An Orientbell Tiles Initiative with TV9 Bharatvarsh

with TV9 Bharatvarsh, India’s No. 2 Hindi News Channel, Orientbell Tiles is launching a new show, Building A New India, which aims to bring policymakers and prominent builders under a single roof to discuss the issues that the real estate industry faces in the country.

India is on track to become one of the fastest-growing economies of the world. This economic revival bodes well for all businesses, including the real estate industry. The purpose of this forum is to understand the problems and concerns faced by the real estate industry, to find out solutions for the same.

To enable this discourse, Building A New India will be a three-part series.

In association The panellists for the first round of discussion to be aired in the first episode of the show were RERA Haryana chairman Mr. KK Khandelwal, Signature Global chairman Mr. Pradeep Aggarwal, CMS of Tulip Infratech Mr. Praveen Jain, and InMarket Lead AsiaPac at RICS Mr. Rajiv Nehru. The topic of the discussion was ‘Premiums Housing Vs Affordable Housing’.

This series will host a bunch of conversations that revolve around four most important issues today:

•         Policy Paradigm
•         Transformation Through Technology
•         Capital Conundrum
•         Safety To Invest

Some of the key points made by the panellists are as follows:

“Affordable housing has changed the scene in the past five years. Almost 90 per cent of the population of this nation can only afford affordable housing,” said Mr. Aggarwal of Signature Global.

“One of the biggest disadvantages of the real estate sector was that it was an unregulated sector. India has produced some very good builders and entrepreneurs who have done a great job, but due to the wrong business strategies of a few, the confidence of the investors and real estate buyers wavered in the system”, remarked Mr. Khandelwal, RERA Haryana Chairman on why the RERA law was introduced. “Not giving possession of the property on time, making false promises of certain facilities and delivering something else, taking money from investors and then not starting the construction, made people lose confidence in builders and kept them on a constant guard against cheaters. And when this started happening with a lot of people in Mumbai, Gurugram, Noida, there was a need felt for the development of this law (RERA law).”

Mr. Jain of Tulip Infratech made an interesting observation that now with Covid 19 and the work from home scenario, there is a rising need amongst home buyers to invest in bigger houses so that everyone can have their own personal office space within the home. This has seen a rise in the demand for both premium housing as well as affordable housing. Other reasons that have contributed to this are the lowered interest rates as well as reduction of stamp duty.

Mr. Madhur Daga, Managing Director of Orientbell Limited, said, “Tiles do not discriminate between luxury and affordable housing. Tiles are equally used in both formats. Tile is an investment that people do not change in days or months, it is a long-term investment. The investment in tiles may be less than 1 per cent of the total cost of the home, but the aesthetic value of tiles is 80-90 per cent. So be it affordable or premium, we need to make sure we give our customers choice.”

To know more about what was discussed, tune in to TV9 Bharatvarsh on November 28, 2021 at 11:30am to watch the first episode of Building A New India.